S.O.B. not what you think.

Hi,

Today I am thinking about SOB which stands for: "Source of Buying".

Who is actually buying your product/service? When you are thinking of releasing a new product or service research is needed.

You should know who else is selling it, is there a perceived demand, do people actually have the money to buy, what would they have to give up in order to buy your service/product.

These are only a few considerations you should take. Most business people forget that the consumer has only a certain amount of money available and therefore has to make decisions in what to buy.

It is advisable to actually do a SWOT analysis for the product/service. This will at least make you think. I am not saying you should give up, but rather, to really think about it and position it in the right spot. This leads me to the importance of STP (Segmentation. Targeting, Positioning) and this gets us back to SOB.

If you have any questions or need help go to www.itcommarketing.com or email me mailto:detlev@itcommarketing.com

Have a wonderful day. Regards Detlev Litzkow

Planning for Your Business

Sitting here and thinking about Web Sites. How come that most business people know about Business Plans and Marketing Plans, but ignore Web Site Plans?

Having a detailed Web Site Plan for your Internet business is as important as having the other plans. So, why don't businesses don't do it?

Again we have the same apathy or lack of knowledge as with Business planning and Marketing planning. Your virtual business is not less important then your Bricks-and-Mortar (BAM) business. The question you should ask yourself is: "Where will I be in one year?" and "Do I have a blue print to get me there?".

Itcom Marketing is specialising in planning and is able to do the research required and to produce a detailed Web Site Plan. Read more about it at my web site.

Well, until next time. Regards Detlev Litzkow

Remove the word "Failure" from Your Vocabulary

How often have you heard the word "Failure" mentioned? I bet most of your life. We hear it every day and I am fed up with it.

Failure is just another word for "Result". We do something and don't like the "Result" we say we failed. However, we did get a result.

To alter the "Result" we will have to change our action/method etc. and surely enough we will get a different "Result". We do this until we get the "Result" we want, and Hey Presto we achieved our objective.

So teach yourself, and those around you, to ban the word "Failure" and substitute it with the word "Result".

Marketing is all about changing your "Results" until you achieved your aim.

Thank you and have a wonderful day.

Regards Detlev Litzkow

Recognising Referrals from your Clients

It is of utmost importance to look after your existing clients. The acquisition cost of attracting new clients is much higher than the maintenance cost of excisting clients.

We all know that we have to pay, in order to get an order. Simple as that. So it makes sense to look after your existing clients.

One of my clients, Robbie from a local Fishing Charter here in Tuncurry ( www.forsterfishingcharters.com) referred a new client to me. To say thank you to him, I gave him a three month analysis and marketing campaign with a book value of $400 for free.

Not only gives this an incentive for my other clients, but also, shows appreciation to my client.

Don't forget that the book value of a service/product is a fraction of the perceived value. So do your business a favour and appreciate referrals.

Regards Detlev Litzkow