Recognising Referrals from your Clients

It is of utmost importance to look after your existing clients. The acquisition cost of attracting new clients is much higher than the maintenance cost of excisting clients.

We all know that we have to pay, in order to get an order. Simple as that. So it makes sense to look after your existing clients.

One of my clients, Robbie from a local Fishing Charter here in Tuncurry ( www.forsterfishingcharters.com) referred a new client to me. To say thank you to him, I gave him a three month analysis and marketing campaign with a book value of $400 for free.

Not only gives this an incentive for my other clients, but also, shows appreciation to my client.

Don't forget that the book value of a service/product is a fraction of the perceived value. So do your business a favour and appreciate referrals.

Regards Detlev Litzkow